Today SEO professionals are aware that today users have more options when it comes down to searching for their solution. That is why it is important for SEO professionals to focus more on offering clean architecture and content delivery.
With the inclusion of the BERT algorithm, Google is directing websites that in future search is going to be about intent matching rather than string matching. In 2020 SEO is going to be more about solving user queries by asking the audience what they want from the search engines.
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